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The Email Expert Africa Blog
Learn the latest email marketing tips and tricks to help you win
What to focus on in your email strategy
Why do we say that marketers are focusing on the wrong things in their emails? Find out more about what to focus on in your email...
Des Brown
Jan 25, 20245 min read
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5 Email Marketing Trends to Look Out for in 2024
Are you curious about where email marketing is going in 2024? Here are our predictions on what to look out for in email in 2024 An...
Des Brown
Jan 19, 20246 min read
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2023: A Year of Email Marketing Success
We're at that point in the year where everything slowly starts winding down. That includes your favourite blog about email. Today's blog...
Des Brown
Dec 14, 20235 min read
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3 Ways You May Be Annoying Your Email Subscribers
Many marketers send great email campaigns and look after their audience. However, some simply annoy their audience. Which one are you?...
Des Brown
Dec 8, 20233 min read
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Catering for Email Compatibility
Your readers all use different devices and inboxes to read your emails. Today we'll explore how best to cater for email compatibility in...
Des Brown
Dec 2, 20235 min read
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Racing Lines to Subject Lines: 5 track-tested strategies to accelerate your emails
What do racecars and email marketing copy have in common? Find out in this special edition blog curated by a close friend of ours. A...
Des Brown
Nov 25, 20234 min read
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Why sending image-only emails is a bad idea
Are you tempted to send image-only emails? Today we explore how image-only emails impact your email performance over time. Here's why...
Des Brown
Nov 18, 20233 min read
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The fundamentals of email deliverability
If you're in the game of sending emails, the term deliverability will likely have popped up (or is about to). Today we'll help you...
Des Brown
Nov 10, 20235 min read
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The impact of iOS 17 on email links
Hey email marketers, guess what? Apple has made a few changes (again). You may want to note these to avoid a negative impact on your...
Des Brown
Nov 4, 20233 min read
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Curating a Powerful Welcome Email Sequence
Creating a solid first impression, especially in the email world, can often mean the difference between success and failure. The start of...
Des Brown
Oct 29, 20236 min read
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