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2023: A Year of Email Marketing Success

We're at that point in the year where everything slowly starts winding down. That includes your favourite blog about email. Today's blog is our final one for the year and we have something special in store!

A road leading up to the horizon sunset

The final blog for 2023, you say?

As promised, we're wrapping things up with something special

To begin, we want to say thank you!

You've likely read a ton of blogs this year. The fact that you chose to learn alongside our community means the world to us, and you, friend, have been pivotal to our success and growth this year.

We're going to wrap things up by revisiting our past 13 editions of Email Advice in your Inbox, with a quick overview of the tips and tricks we shared over the past year.

To show our gratitude, at the end of this blog, you'll also find a carefully curated gift to say thank you and set you on the path to learning the right email stuff into 2024 🎁

Dive in, one more time, to revisit the tips, tools and tricks we covered this year and learn what made 2023 a year of email marketing success.

Volume 1: Creating emails for skim readers 📖

Did you know that, on average, only 37 - 200 words of your email campaigns are read by your email audience?So how do you prevent your subscribers from skim-reading your emails?

Learn more about creating content that caters for skim-readers in this Volume.

Volume 2: 10 Elements of a successful email campaign ✔️

Getting your emails right can be challenging, so what should you focus on to execute a successful email campaign?We explored 10 elements to getting your emails as close to perfect as possible.

Volume 3: Tips for keeping a clean email list or database 🧹

Like a dusty collection of trinkets, the best way to breathe some life into your email list is to ensure it remains clean and current.

So, how do you keep a clean email list? We covered 6 best practice tips to help you get this right.

Volume 4: The Biggest Design Mistakes Affecting Your Email Marketing ❌

Nailing your email design can often be the catalyst to your campaign success.

We took a look at 5 of the most common email design mistakes and what you can do to avoid them.

Volume 5: 12 practical tactics anyone can use to grow an email database 🌱

Neil Patel is a New York Times bestseller and a digital marketing entrepreneur with an absolute boatload of knowledge in the digital space.

We broke down his 12 tactics to grow an email list in this deep dive.

Thank you typed out on a typewriter in different languages

Volume 6: Six ways to segment your email list for better engagement 🤝

You're always told to segment your email database, right? But, have you ever stopped to ask why?

We hit you with a quick round-up of why email segmentation matters and discussed a few practical ways you can segment your email list.

Volume 7: Transactional & Automated Emails: How to get the best out of both email worlds 🤖

The terms transactional emails and automated emails get thrown around a lot in the email world.

We shed some light, clarify which one is ACTUALLY which, and how you can get the most out of both.

Volume 8: Curating a Powerful Welcome Sequence: We break down the Email Advice in Your Inbox Welcome 👋

Creating a solid first impression, especially in the email world, can often mean the difference between success and failure.

Learn how we shared insights into how you can use our principles to build a solid welcome email framework.

Volume 9: Conversion-centered email design 📲

Want to learn about conversion-centered design and how building emails that convert is kind of like making a pizza?

Read our 7-step recipe for conversion-centered design that will change the way you plan your email strategy.

Volume 10: The 10 steps of a successful email marketing strategy ♟️

In email marketing, anyone with a solid plan in place can create email success. However, many email creators may not know where to begin.

We took a look at 10 steps any email creator can use to craft a successful email strategy.

A person's silhouette holding up a heart sun with a sunset behind them

Volume 11: The fundamentals of email deliverability 📩

If you're in the game of sending emails, the term deliverability will likely have popped up (or is about to).

We discussed how deliverability works in email, how you can maintain your deliverability and what to look out for to ensure your emails hit the inbox.

Volume 12: Catering for email compatibility 🤳

You may not realise this, but it is statistically more likely that more emails are being opened on a mobile device than on a desktop or tablet.

We shared a few inbox and device compatibility considerations you'll want to keep in mind when creating your email campaigns and strategies.

Volume 13: 5 ways to monetise your newsletter 🤑

You may not realise this, but it is statistically more likely that more emails are being opened on a mobile device than on a desktop or tablet.

We shared a few inbox and device compatibility considerations you'll want to keep in mind when creating your email campaigns and strategies.

Email Advice from A Friend logo

Our special release - Email Advice from A Friend

We started something new a few months ago and the feedback was phenomenal!

Email Advice from A Friend was created as a way to highlight voices from experts in their field to help our community become better email marketers, and general marketers overall.

Here's a quick recap of our four esteemed guests:

Volume 1: Marketing Without Social Media by Johanna Renoth

Johanna shared expert insights into effective marketing strategies away from those pesky social media algorithms here.


Volume 2: Track-tested strategies to accelerate your email copy by Matt Thomas

Matt shared tips gained over 13 years of writing on how to write better email content here.

Volume 3: Spook-Tacular Ways to Win with Halloween Emails by Regina Onekpe

Regina shared some great email tips to help you get the most out of your Halloween and seasonal emails here.

Volume 4: Getting your emails to your audience's inboxes by Greg Phillips

Greg shared expert tips on staying in your readers' inboxes through technical tips here.

A person holding out their hands with a gift wrapped and ready to take

Before you go! A gift to say thank you 🎁

As we reflect back on 2023, we wanted to share some of the knowledge and insights we use to bring you these blogs.

The biggest way to learn about email is by reading emails!

So, we've gone ahead and put together a swipe file that we'll be updating and growing into 2024 with our favourite emails to learn from.

Though there are many about email marketing, there are also some great business, marketing and sales emails to help you grow into the new year.

As a bonus, we've put links to all prior Volumes of Email Advice in Your Inbox and Email Advice from A Friend for your reading pleasure.

That's a wrap on 2023: A Year of Email Marketing Success

Thank you again for all your support. Have a happy festive period, get some rest and we'll be back with more email learning, resources, tools and tricks in the middle of January 2024.

Before you go!

In case you missed it, click here to grab a copy of our detailed Database Growth Playbook for Email Marketing to help you grow your database further and support your efforts 👇

Preview of the Ultimate Database Growth Playbook for Email Marketing by Email Expert Africa

Want more tips like these? Get our expert email guide today! Click here to find out more

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