No fluff, no recycled takes. Just what I've picked up from actually doing this, written for people who'd rather get email right than guess at it.
Starting a newsletter or a new email program is a daunting process. Find out what four basic levers you can pull for ongoing success. 4 steps to kicking off email success Email sending and marketing can be daunting, regardless of whether you’re starting out or an experienced campaigner. You’ll know the feeling if you’ve prepared …
Why is it so crucial to segment our subscribers based on relationship stages? Find out how to make the best out of your segmentation here. Today’s article on Audience Lifecycle Segmentation for Email Senders is a special one. There are some brilliant email minds out there, Ciler Demiralp from Newsletter Circle being someone we admire. …
Email isn’t an island. Relying on your email platform features only goes so far. Discover 10 free email tools to help you scale your emails further. 10 Free tools to help you win at email We’re constantly hunting for cool email resources to help our community win at email. There are some amazing tools out …
You can’t stop readers from skimming your emails. You can, however, create campaigns that can effectively appeal to skim-readers. Learn more on how to do that here. Emails built for short attention spans begin with skimmability Did you know that, on average, only 37 – 200 words of your email campaigns are likely read by …
Here’s a harsh reality: Your emails won’t make money if you don’t help your audience in some way. Learn how to do that well in today’s article. Focus on the “Why” before the “Buy” People don’t want to be sold to constantly. Your audience wants valuable content. Yes, brands need to make money, that’s a …
AI is practically changing the world already. Soon, AI will change the email world too. Are you ready for that? Find out in today’s email knowledge. Ready to begin using AI to send better emails? If you aren’t, today’s insight might be a good place to begin. We aren’t AI experts (we’re actually beginners, like …
Growing a newsletter audience can be tricky. Today we explore 3 ways you may not have considered to grow an email audience. Growing an email audience can be tough Any email sender will know this, but you’re only achieving your email goals if you have an audience to speak to. The trick to winning in …
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