The Email Expert Africa Blog

Learn the latest email marketing tips and tricks to help you win

4 Steps to Kicking Off Email Success

Starting a newsletter or a new email program is a daunting process. Find out what four basic levers you can pull for ongoing success. 4...

Audience Lifecycle Segmentation for Email Senders

Why is it so crucial to segment our subscribers based on relationship stages? Find out how to make the best out of your segmentation...

10 Free tools to help you win at email

Email isn't an island. Relying on your email platform features only goes so far. Discover 10 free email tools to help you scale your...

Emails built for short attention spans

You can't stop readers from skimming your emails. You can, however, create campaigns that can effectively appeal to skim-readers. Learn...

How to help your email audience

Here's a harsh reality: Your emails won't make money if you don't help your audience in some way. Learn how to do that well in today's...

Using AI to send better emails

AI is practically changing the world already. Soon, AI will change the email world too. Are you ready for that? Find out in today's email...

3 Underrated ways to grow a newsletter audience

Growing a newsletter audience can be tricky. Today we explore 3 ways you may not have considered to grow an email audience. Growing an...

Creating a strong newsletter sign-up page

You may know this already, but we'll remind you anyway. You cannot sleep on your newsletter landing page - Learn why here. Let's go ahead...

10 Uncomfortable Email Marketing Realities

10 uncomfortable email marketing realities you may not want to hear. Because we all need a reality check at times.

What your email metrics are actually telling you

Your email metrics hold a little more information than you may think. Learn how to decipher these using these tips. Your email metrics...

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