Des BrownJun 214 min read4 Steps to Kicking Off Email SuccessStarting a newsletter or a new email program is a daunting process. Find out what four basic levers you can pull for ongoing success. 4...
Des BrownJun 67 min readAudience Lifecycle Segmentation for Email SendersWhy is it so crucial to segment our subscribers based on relationship stages? Find out how to make the best out of your segmentation...
Des BrownMay 304 min read10 Free tools to help you win at emailEmail isn't an island. Relying on your email platform features only goes so far. Discover 10 free email tools to help you scale your...
Des BrownMay 234 min readEmails built for short attention spansYou can't stop readers from skimming your emails. You can, however, create campaigns that can effectively appeal to skim-readers. Learn...
Des BrownMay 174 min readHow to help your email audienceHere's a harsh reality: Your emails won't make money if you don't help your audience in some way. Learn how to do that well in today's...
Des BrownMay 93 min readUsing AI to send better emailsAI is practically changing the world already. Soon, AI will change the email world too. Are you ready for that? Find out in today's email...
Des BrownMay 27 min read3 Underrated ways to grow a newsletter audienceGrowing a newsletter audience can be tricky. Today we explore 3 ways you may not have considered to grow an email audience. Growing an...
Des BrownApr 264 min readCreating a strong newsletter sign-up pageYou may know this already, but we'll remind you anyway. You cannot sleep on your newsletter landing page - Learn why here. Let's go ahead...
Des BrownApr 194 min read10 Uncomfortable Email Marketing Realities10 uncomfortable email marketing realities you may not want to hear. Because we all need a reality check at times.
Des BrownApr 126 min readWhat your email metrics are actually telling youYour email metrics hold a little more information than you may think. Learn how to decipher these using these tips. Your email metrics...