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Are you making these five email list-building mistakes?

Updated: Jul 26, 2023

So many marketers make these five list-building mistakes ๐Ÿ’€ Are you one of them?


broken plate representing email list-building mistakes

Before we discuss what you may be getting wrong, I need to emphasise that there's no ๐˜ด๐˜ช๐˜ญ๐˜ท๐˜ฆ๐˜ณ ๐˜ฃ๐˜ถ๐˜ญ๐˜ญ๐˜ฆ๐˜ต in growing an email database.


Your email list growth will always depend on the type of business you run, the content you share, and the resources you have available.


Let's chat about this a little more. Are you making these five email list-building mistakes that are hampering your email database growth efforts?


๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ (๐˜€๐˜๐—ถ๐—น๐—น) ๐—ฏ๐˜‚๐˜†๐—ถ๐—ป๐—ด ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐—น๐—ถ๐˜€๐˜๐˜€?


Buying email lists may seem like an easy way to quickly grow your database, but it's a violation of many email marketing regulations and can harm your email sender reputation.


Though no longer as common as it used to be, I still implore you to NEVER BUY EMAIL LISTS!


๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐—บ๐—ถ๐˜€๐—น๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐˜€?


Using misleading tactics and tricks to get people to sign up for your email list creates instant mistrust.


Hiding pre-checked boxes, creating false competitions, or even promising incentives that don't work (think expired codes, etc.) is unethical and can lead to high unsubscribe rates, spam reports, and low email engagement.


Always keep it ethical and deliver on what you promise.


๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐˜€๐—ธ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐˜๐—ผ๐—ผ ๐—บ๐˜‚๐—ฐ๐—ต ๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป?


Asking for too much information in the sign-up process is a turn-off for potential subscribers.


Keep your opt-in form simple, only ask for the necessary information, and make it easy to fill in, especially on a mobile phone.


You can always send an email to welcome a new subscriber and ask for more information.


๐——๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ (๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜) ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ?


People are always more likely to sign up for your email list if they see the value in it.


Clearly communicate the benefits of signing up and what subscribers can expect to receive from your emails. Remember, all people care about is what is in it for them.


๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐˜ƒ๐—ผ๐—ถ๐—ฑ๐—ถ๐—ป๐—ด ๐˜€๐—ฝ๐—ฎ๐—บ ๐˜€๐—ถ๐—ด๐—ป-๐˜‚๐—ฝ๐˜€?


Always focus on list quality over quantity. Use a double opt-in process where subscribers need to confirm their email addresses before being added to your list. This prevents fake or invalid email addresses from being added which harms the deliverability of future emails.

Are you ready to avoid these five email list-building mistakes?


Let us know if this helped you. For some added help, and if you're looking for ways to effectively grow and retain an email database? Follow these 4 brilliant minds:


โ€ข Nathan Barry

What would you add to this list?



Before you go! Email design means nothing if you don't have a database! Learn the fastest ways to grow your email list today by clicking here or on the image below ๐Ÿ‘‡


Free email database growth playbook

Want more tips like these? Get our expert email guide today! Click here to find out more

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