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Why no one is signing up to your email list

Updated: Jun 21, 2023

You've crafted an amazing email sign-up form, but no one is signing up!

This might help you if you're asking "๐˜ฝ๐™ช๐™ฉ ๐™ฌ๐™๐™ฎ?"...

Woman wondering why no one is signing up to her email list

Now, before we get to a few tips, remember that this is a frustration that many marketing teams experience.

You have a great incentive to join and you're spending money to promote your page too, but have you considered the sign-up form itself? This could be a big reason why no one's signing up to your email list.

To get this right, here are 5 questions to ask yourself (with a few stats to back these too):

๐Ÿ‘€ ๐—œ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฎ๐—ด๐—ฒ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ฎ๐—น๐—ถ๐—ป๐—ด? According to a study by Google, users judge a website's visual appeal within 1/50th to 1/20th of a second.

This means that a visually appealing landing page is essential.

Besides looking good, you also have to keep it simple. A study by HubSpot found that pages with simple designs have higher conversion rates.

๐ŸŽ ๐—›๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜ & ๐—ถ๐—ป๐—ฐ๐—ฒ๐—ป๐˜๐—ถ๐˜ƒ๐—ฒ? Clearly stating the benefits of signing up is critical for turning visitors into subscribers.

According to a study by MarketingSherpa, 60% of consumers sign up for emails to receive discounts and promotions. A study by Campaign Monitor also found that adding an incentive to a sign-up form can increase conversion rates by 50%.

โš ๏ธ ๐——๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ฐ๐—ฎ๐—น๐—น-๐˜๐—ผ-๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป (๐—–๐—ง๐—”)? Your CTA should be clearly displayed, with action-oriented words that clearly state what visitors need to do to sign up.

According to Unlayer, using first-person CTA copy such as "๐˜š๐˜ต๐˜ข๐˜ณ๐˜ต ๐˜ฎ๐˜บ ๐˜ง๐˜ณ๐˜ฆ๐˜ฆ ๐˜ต๐˜ณ๐˜ช๐˜ข๐˜ญ" can increase conversion rates by 90%.

๐Ÿ“ต ๐—›๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜€๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐—บ๐—ผ๐—ฏ๐—ถ๐—น๐—ฒ? With more than half of all internet traffic coming from mobile devices, optimising your landing page for mobile is a no-brainer.

According to a study by Litmus, 46% of email opens occur on mobile devices, which is why your sign-up page needs to be mobile-friendly.

๐Ÿงช ๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ถ๐—ด๐—ป-๐˜‚๐—ฝ ๐—ณ๐—ผ๐—ฟ๐—บ? A/B testing is your friend. By creating two versions of your form and testing them against each other, you can test different variables such as the length, different form fields, and your button placement.

According to a study by Formstack, A/B testing can improve sign-up rates by an average of 49%.

You can do a few more things to help improve sign-ups to your email database, but these are a starting point if you're struggling to get folks signing up.

What advice would you give to improve sign-up conversions?

Before you go! Email design means nothing if you don't have a database! Learn the fastest ways to grow your email list today by clicking here or on the image below ๐Ÿ‘‡

Free email database growth playbook

Want more tips like these? Get our expert email guide today! Click here to find out more

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