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The right way to use website pop-ups to grow an email database

Updated: Jun 21, 2023

Toast popping out of a toaster representing a website pop-up form for email

Hey marketers, do you think this sounds familiar?

You want to grow your email database. Website pop-ups enter the chat...

Your boss, with their "expert" knowledge of how email database growth works, has just signed up for a newsletter using a website pop-up.

They think this is a revolutionary idea to grow the company email database and want you to implement a pop-up too.

Website pop-ups often get a terrible rep, so how do you implement this without creating a bad user experience for your website visitors?

This might help you 💡

Now, to begin, let's chat about what not to do:

Don't use too many pop-ups: If you bombard your visitors with pop-ups, they're more likely to get annoyed and leave your site.

Don't use pop-ups that are too intrusive: Pop-ups that cover the entire screen or pop up in the middle of a page are likely to be ignored.

Don't use pop-ups that are too spammy: People are more likely to sign up for your email list if they feel like they're getting value in return. If your pop-up just looks like spam, people are more likely to ignore it.

So, how do we do pop-ups in the right way?

✔️Offer a clear incentive: What do people get in return for giving you their email address? Get creative! Discounts, exclusive content, or early access to new products or services are all great options to try out.

✔️Keep pop-ups short and sweet: People are more likely to sign up for your email list if your pop-up is short and easy to read.

✔️Make sure your 'Close' or 'X' button is highly visible: Don't you just hate not being able to close a pop-up? Think of your audience and keep it easy to close at all times.

But guys, how do I prevent future visitors from getting annoyed if they've already signed up?

A common worry for all UX designers and marketers, right?

Try this 👇

🍪 Use cookies: Use cookies to track whether or not a visitor has already seen a pop-up. If they have, you can prevent the pop-up from appearing again.

Use a pop-up delay: A pop-up delay allows you to delay the appearance of a pop-up. This can help to prevent pop-ups from appearing too early, which can be annoying to visitors (think exit pop-ups, for example)

👾 Use a tracking pixel: A tracking pixel is quite literally a tiny, often invisible pixel that appears on a user’s screen. These can deduce return visitors and ensure they aren't served your pop-up form.

This is merely a starting point but might help you get this right. The big question: Do pop-ups actually work? Let's ask the pros:

TouchBasePro - Case studies to prove up to 300% database growth - Read that here

OptiMonk - The average conversion rate for pop-ups average 11.09% - Read that here

Campaign Monitor - Pop-ups can lead to conversion rates of up to 60% - Read that here

Do pop-ups work for you? Let us know about your experience.

Before you go! Email design means nothing if you don't have a database! Learn the fastest ways to grow your email list today by clicking here or on the image below 👇

Free email database growth playbook

Want more tips like these? Get our expert email guide today! Click here to find out more

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