What do you know about the rule of one?
Let's discuss how you can go about using the rule of one to create amazing email campaigns 👇
Now, the rule of one is a simple but effective email marketing strategy that can help you improve your email open rates, click-through rates, and overall engagement with your audience.
𝗧𝗵𝗶𝘀 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝗶𝘀 𝗽𝗿𝗲𝘁𝘁𝘆 𝘀𝗶𝗺𝗽𝗹𝗲
Each email you send should have a single, clear goal.
Each part of your email needs to achieve a specific function.
And each email is written as if it's written for the person reading that email.
If this is done well, you make it easier for your subscribers to understand what you want them to do.
This means that you can increase the number of people who take action, whether it's clicking on a link, reading your blog post, or making a purchase.
𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝘁𝗵𝗶𝘀? Here are a few quick tips:
🎯 𝗖𝗵𝗼𝗼𝘀𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗴𝗼𝗮𝗹 𝗳𝗼𝗿 𝗲𝗮𝗰𝗵 𝗲𝗺𝗮𝗶𝗹 - What do you want your subscribers to do after reading your email? Click a link? Read your blog? Make a purchase? Begin with your goal.
🧠 𝗣𝗶𝗰𝗸 𝗮 𝘁𝗼𝗽𝗶𝗰 - Unless you speak about various topics, pick one and focus on that. Being varied can be interesting but also quite confusing. Keep it contextual.
⏱️ 𝗚𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 - People are busy, right? Long, rambling emails only waste time. Get to the point quickly and make sure your call to action is easy to understand.
🦄 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹𝘀 - Address your subscribers by name and send emails relevant to their interests. This helps build relationships with your subscribers and makes them more likely to take action.
We love this quote by Joanna Wiebe from Copyhackers: “𝘓𝘪𝘬𝘦 𝘰𝘯 𝘢𝘯 𝘢𝘴𝘴𝘦𝘮𝘣𝘭𝘺 𝘭𝘪𝘯𝘦, 𝘦𝘷𝘦𝘳𝘺 𝘦𝘭𝘦𝘮𝘦𝘯𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘱𝘢𝘨𝘦 (𝘦𝘮𝘢𝘪𝘭) 𝘢𝘯𝘥 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘧𝘶𝘯𝘯𝘦𝘭 𝘩𝘢𝘴 𝘰𝘯𝘦 𝘫𝘰𝘣 𝘵𝘰 𝘥𝘰 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘢 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘮𝘰𝘷𝘪𝘯𝘨 𝘧𝘰𝘳𝘸𝘢𝘳𝘥.”
Here are some of my favourite emails and newsletters that follow the rule of one well:
Here's a link to an article I wrote on the TouchBasePro blog that sheds some insight on how to create a great e-commerce email (it follows many of the principles I mentioned above).
Will you be using the rule of one when creating your next email campaign?
Before you go! Email design means nothing if you don't have a database! Learn the fastest ways to grow your email list today by clicking here or on the image below 👇
Want more tips like these? Get our expert email guide today! Click here to find out more