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Using the rule of one to create amazing email campaigns

Updated: Jun 21, 2023


The rule of one for email marketing campaigns


What do you know about the rule of one?


Let's discuss how you can go about using the rule of one to create amazing email campaigns ๐Ÿ‘‡



Now, the rule of one is a simple but effective email marketing strategy that can help you improve your email open rates, click-through rates, and overall engagement with your audience.


๐—ง๐—ต๐—ถ๐˜€ ๐—ฐ๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜ ๐—ถ๐˜€ ๐—ฝ๐—ฟ๐—ฒ๐˜๐˜๐˜† ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐—ฒ


Each email you send should have a single, clear goal.

Each part of your email needs to achieve a specific function.

And each email is written as if it's written for the person reading that email.


If this is done well, you make it easier for your subscribers to understand what you want them to do.


This means that you can increase the number of people who take action, whether it's clicking on a link, reading your blog post, or making a purchase.


๐—ฆ๐—ผ ๐—ต๐—ผ๐˜„ ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ ๐˜๐—ต๐—ถ๐˜€? Here are a few quick tips:



๐ŸŽฏ ๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐—ด๐—ผ๐—ฎ๐—น ๐—ณ๐—ผ๐—ฟ ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น - What do you want your subscribers to do after reading your email? Click a link? Read your blog? Make a purchase? Begin with your goal.


๐Ÿง  ๐—ฃ๐—ถ๐—ฐ๐—ธ ๐—ฎ ๐˜๐—ผ๐—ฝ๐—ถ๐—ฐ - Unless you speak about various topics, pick one and focus on that. Being varied can be interesting but also quite confusing. Keep it contextual.


โฑ๏ธ ๐—š๐—ฒ๐˜ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ผ๐—ถ๐—ป๐˜ - People are busy, right? Long, rambling emails only waste time. Get to the point quickly and make sure your call to action is easy to understand.


๐Ÿฆ„ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜€๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น๐˜€ - Address your subscribers by name and send emails relevant to their interests. This helps build relationships with your subscribers and makes them more likely to take action.



We love this quote by Joanna Wiebe from Copyhackers: โ€œ๐˜“๐˜ช๐˜ฌ๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜ข๐˜ฏ ๐˜ข๐˜ด๐˜ด๐˜ฆ๐˜ฎ๐˜ฃ๐˜ญ๐˜บ ๐˜ญ๐˜ช๐˜ฏ๐˜ฆ, ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜ฆ๐˜ญ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ช๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ข๐˜จ๐˜ฆ (๐˜ฆ๐˜ฎ๐˜ข๐˜ช๐˜ญ) ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ง๐˜ถ๐˜ฏ๐˜ฏ๐˜ฆ๐˜ญ ๐˜ฉ๐˜ข๐˜ด ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ซ๐˜ฐ๐˜ฃ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ ๐˜ต๐˜ฐ ๐˜ฌ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ข ๐˜ค๐˜ฐ๐˜ฏ๐˜ท๐˜ฆ๐˜ณ๐˜ด๐˜ช๐˜ฐ๐˜ฏ ๐˜ฎ๐˜ฐ๐˜ท๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ฐ๐˜ณ๐˜ธ๐˜ข๐˜ณ๐˜ฅ.โ€



Here are some of my favourite emails and newsletters that follow the rule of one well:



Here's a link to an article I wrote on the TouchBasePro blog that sheds some insight on how to create a great e-commerce email (it follows many of the principles I mentioned above).


Will you be using the rule of one when creating your next email campaign?


Before you go! Email design means nothing if you don't have a database! Learn the fastest ways to grow your email list today by clicking here or on the image below ๐Ÿ‘‡


Free email database growth playbook

Want more tips like these? Get our expert email guide today! Click here to find out more

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