Is email your best channel yet, or just your busiest?
For service & e-comm businesses that need email to pull real weight, and agencies that need a strategic or technical email partner working behind the scenes. I handle the strategy, the setup and the standards, so the channel actually delivers.
Fractional Email Strategist
Senior email leadership, without carrying a full-time hire. Me, embedded in your team, owning the strategy and holding the standard.
What you get
A dedicated senior operator across strategy, execution and reporting. I run your email programme, manage or mentor your team, and give you a direct line to someone who's done this at scale.
How it works
I plug into your team on an ongoing basis, set the direction, keep the quality high, and stay close enough that there's never a gap when it matters.
What you'll see
A channel that performs consistently, a team that's levelling up around it, and one less senior seat you have to fill and manage.
Why me
12 years running email setup, sending and automation for businesses and leaders, with a commercial and sales background sitting behind every call I make.
Project Consultancy
A focused build or fix. Deliverability, CRM, email automation, and in-platform strategy that fits how you actually work.
What you get
A focused build or fix. Deliverability, CRM, email automation, and in-platform strategy that fits how you actually work.
How it works
We scope the real problem first. Then I build or repair the foundation, and leave you with a setup that works and a team that understands why.
What you'll see
Emails that reach the inbox, automations that earn their place, and a CRM that supports your revenue instead of slowing it down.
Why me
I've done this across teams and thought leaders for over a decade, and I run my own email programmes too. I'm not teaching from a textbook.
Platform Selection & Migration
The right platform for your needs, budget and ambitions, and a clean move onto it.
What you get
The right platform for your needs, budget and ambitions, and a clean move onto it.
How it works
I look at where you are, recommend the platform that genuinely fits (not the one I'm paid to push), and manage the migration so nothing breaks and no data goes missing.
What you'll see
A tool you're no longer fighting, a migration you didn't lose sleep over, and room to grow into.
Why me
Newsletter operators, marketing teams and executives ask me to make this call all the time. I'm platform-agnostic, so the advice serves you, not a referral fee.
Need technical email help for a client? That’s where I come in.
Let's talk partnershipAgency Partnership
A white-label email partner for the deliverability, automation and CRM work you’d rather not staff for.
What you get
A white-label email partner for the deliverability, automation and CRM work you'd rather not staff for.
How it works
I work behind the scenes for your clients, to your brief and under your brand. One relationship for you to manage, not ten.
What you'll see
You keep the client and the credit. I take care of the heavy technical lifting.
Why me
12+ years of commercial email work, and a habit of making the teams I work with look good.
A few businesses I’ve helped win at email.
- Custom Fit Solutions — "a massive order increase"
Questions I get a lot
Simple version: a project has a start and an end. The fractional role doesn't. If you've got a specific thing to fix or build, that's a project. If you want senior email thinking in the room every week without hiring for it, that's the fractional role. Not sure which fits? That's exactly what a first call is for.
Almost always, yes. I'm not here to rip out your stack for the sake of it. If something genuinely isn't serving you, I'll tell you straight and explain why. Otherwise, we make what you've already got work harder.
Honest answer: it depends, and anyone who gives you a fixed number is guessing. Some deliverability fixes show up fast. Building a channel that compounds takes a little longer, because email rewards getting the foundations right first. I'll set realistic expectations from day one.
Not at all. I work with clients locally and around the world. The African-market insight is an added edge when you need it, never a limit on who I help.
Yes, that's a real part of what I do. I work behind the scenes, under your brand, to your brief. Your client sees your team. You get the technical depth without adding headcount.
It depends on the shape of the work, so there's no single number I can put here and be honest about it. Tell me what you're trying to do on a call, and I'll come back with something clear and fair.
So, who's going to help you make email perform?
If you'd like that to be me, the first step is a conversation.
Book a call