Who really owns your audience right now? You, or the algorithm?
The Audience Shift is about moving the people who matter off rented platforms and into something you actually own: your email list. I'll show you how to grow it, keep it, and make it count. From someone who runs newsletters every day and was ranked a Top 50 Email Mind.
1-on-1 Coaching (The Audience Shift)
What you get
Direct, personal coaching to build and scale your own email presence, shaped around your audience and your goals.
How it works
We work together one-on-one. I help you find your angle, set up the right foundations, and build the habits that keep an audience engaged long after the novelty wears off.
What you'll see
A list that grows on purpose, content that sounds like you, and an audience relationship you control rather than borrow.
Why me
I don't just coach this. I live it, across multiple newsletters of my own, every week.
Workshops & Tailored Training
What you get
Custom, interactive sessions that get your team genuinely confident with email, built around your business, not a generic slide deck.
How it works
We agree on what your team needs to crack. I design the session around it, then run it in a way that sticks, with practical work people can use the next morning.
What you'll see
Senders who know what they're doing, a shared standard across the team, and email that finally points at your business goals.
Why me
I've run these for teams locally and around the world, with speaking experience to match. People leave able to actually do the thing, not just nod along in the room.
I practise what I teach.
I'm not pointing at a strategy I read about somewhere. I run real newsletters, test what works, get things wrong, and adjust. That includes building CrossLetter, where newsletters find each other and grow together. When I teach you something, it's because I've already done it myself.
“A phenomenal talk. Your contribution to our event is appreciated, and we hope to have you back.”
Joan Moya
Radius Solution Group
Questions I get a lot
Leaders, creators and operators who want an audience that's genuinely theirs, and who want to learn to run it well. If you're tired of renting attention from an algorithm, you're the right fit.
Not even slightly. Some of the best work happens right at the start, before any bad habits set in. We build the foundations properly so growth has something solid to stand on.
None, necessarily. If you've already got one, we'll use it. If you haven't, helping you pick the right one is part of the job. No pressure to go and buy something fancy first.
A course talks at everyone the same way. This is built around you, your audience and your goals, with me in your corner to adjust as we go. You're not watching videos on your own, you're working with someone who does this every day.
Yes. The 1-on-1 coaching is for individuals scaling their own presence. The workshops are for teams who need to get sharp together. Same knowledge, packaged for the room it's in.
As much as you can genuinely commit, and no more. We'll set a pace that fits your life, because the worst plan is the ambitious one you quietly abandon in week three.
Ready to make the shift?
Tell me what you're building, and let's work out the right way in.
Book a call